During the last class we saw the killing me softly video. I honestly found it one of the most interesting videos I have seen. And I want to explore a very famous female undergarment brand named Victoria secret and their effect on the minds of women. We all know that Victoria secret models are the most gorgeous girls in the world, We know them as being super tall with picture perfect bodies and big breasts and beautiful faces. Take for instance Adriana Lima one of the most iconic models of Victoria Secret.She is supposed to be the role model for young ladies. Think about what insecurities could come about if you aspire to be like her. I mean she is genetically taller and has a body type of a super model. My younger sister has a picture of Adriana in her room. She is only 17 and she is quite short for her age and she tries to starve herself just so she can fit into her jeans. This is appalling, she even asked my mother if she could get a nose job. I think the video is absolutely right and I feel women should realize the effect media is having on them from a young age. They should not aspire to become like these fake women. I am going to send the killing me sofly video to my mother and my sister, and I hope they realize that they are perfect the way they are.
no
Milind,
ReplyDeleteI totally agree with your statement that Victoria's Secret is sending the wrong message to young women. Their entire brand is built around the "What is Sexy?" campaign, through which they solely display girls in their "Sexy Push Up Bras" and revealing underwear. They rarely mention intellect, nor even venture into the realm of sophistication--I think having a ton of girls prancing around in undergarments is the complete opposite of sophistication. Expanding your point about the Killing Me Softly video, I'd be interested to see how many hours they put into photo shopping every Victoria's Secret model. Their line is solely based on image and sexuality--rather than a stronger base of intellect and poise.
However--there's a reason they've done well. I would argue that the American public has fed into their craze for skinny=beautiful=sexy, and we're the ones at fault. The company is just giving us what WE want to see and WE think we should become.
xoxo
Michelle
I agree but at the sometime I see why Victoria Secret want to promote pretty girls. First, by having beautiful ladies on their propaganda will increase their sales. Women would buy more underwear and guys will also prefer to buy underwear for their wife and girlfriends in a store with pretty girls on their advertisements. Second, Victoria Secrete is known internationally for dressing supermodels, so they should not stop doing it. If they do, their reputation will change.
ReplyDeleteI think that your sister is not abnormal but rather most teenage girls feel this pressure from the media to starve themselves. I think that Victoria's Secret has set the "standard" in the lingerie industry even though their models do not represent the standard woman. I think this is also why Dove's campaign for real beauty has become such a large success because people have been sick of looking at Victoria's secret models. However, on the other spectrum of things, its important to think about that dove is marketing to a different branch of people than Victoria's secret is trying to reach and therefore not everyone will find the dove campaign enticing, and will stick with the social norms sponsored by VS.
ReplyDeleteMichelle I agree 100% with you here. We are directing companies like Victoria's Secret to market these women the way they do. The consumer drives the corporation. I find it ironic when some are quick to criticize companies like Victoria's Secret, yet they have purchased from these companies on multiple occasions. In order to force these companies away from displaying women in the manner they currently do, consumers need to express their disapproval by not buying the clothing that these women wear in the ads.
ReplyDeleteUnfortunately that is what society has come to and I believe will continue to infect young minds with this particular type of image. As time goes on people and businesses try to reach perfection, perfection with a particular body type, an idea, and a look. And as we learn more and more on how to obtain that specific (body in this case) it becomes more of a standard. "Perfection" is innevitable.
ReplyDeleteMichelle don't worry I will look into it further and explore what are the specific effects on young women in america. However as much as media is giving us what we want I feel many times they actually push the image to push sales and instill a sense of greed (of looking beautiful) in the customers.
ReplyDeleteJose man as much as I want to see victoria secret models I disagree with you man. Victoria secret must stop this brainwashing. They should never make people feel like they are not enough
ReplyDeleteI also want put it out there that we should teach our children a lesson on being critical to the messages media pass on to us before we expose them to TV's and Laptops
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